Writing A Successful Design Brief is not an easy task. Without A Successful Design Brief, Your chance of achieving the successful brand/design from a designer is very less. Design Brief helps developing trust and understanding between the client and a designer. A design brief is an initial document, created by the client, which provides a point of reference to work from across the entire design process. It is a written explanation given to a designer outlining the aims, objectives, and milestones of a design project.
A Successful Design Brief includes(for example logo design project):
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Business Name(Logo Name/Logo Text)
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Tagline/Slogan(If you have a tagline-optional)
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Font Choice(If you have any font choice-optional)
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Color Palettes as the attachment
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Design Examples as the attachment
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Look and Feel (Elegant or Bold, Playful or Serious, Traditional or Modern, Personable or Professional, Feminine or Masculine, Colorful or Conservative, Economical or Upmarket etc.)
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Logo Styles(Emblem Logo, Lettermark, Wordmark, Pictorial / Combination Logo etc.)
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What your organization/company/business does
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How long you have been established and how many staff you employ
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How you fit into your industry sector
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Your Target Audience etc.
